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NTIS 바로가기벤처창업연구= Asia-Pacific journal of business and venturing, v.15 no.4, 2020년, pp.245 - 261
이명진 (숭실대학교 정보과학대학원) , 이상원 (호서대학교 경영대학원)
The aim of this study is to investigate the correlation between the support activities provided by the franchiser and how they affect the intention of the contract renewal and business performances made by franchisees, developing dynamic trust between these transactional partners. Various supportive...
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