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NTIS 바로가기Culinary science & hospitality research = 한국조리학회지, v.23 no.2 = no.85, 2017년, pp.45 - 55
김종석 (경성대학교 호텔관광외식경영학과) , 이종호 (경성대학교 호텔관광외식경영학과)
The fundamental objective of cultivating organic farm produces is to preserve the natural environment and protect eco system so as to maintain the environment where people can live. In the current social atmosphere, the value and attitude of the college students to the environment are significant as...
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핵심어 | 질문 | 논문에서 추출한 답변 |
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친환경 농산물을 구입할 때, 소비자들의 신뢰성을 증가시키기 위해 정부가 한 일은 무엇인가? | 소비자들이 친환경 농산물을 구입할 때, 농산물에 대한 필요한 정보를 충분히 접근하지 못함으로써 신뢰성의 문제가 발생할 수 있다(Kim 등). 따라서 소비자들의 신뢰를 확신시키기 위하여 정부에서는 친환경농산물 품질인정제도 등을 실시하여 소비자들이 안전한 친환경농산물을 구입하도록 하고 있다. 이러한 인정마크는 친환경농산물에 대한 소비자들의 신뢰성을 증가시키는 역할을 할 수 있다. | |
친환경적 태도를 정의하면? | 친환경적 태도에 대한 선행연구를 살펴보면, Park과 Yoo(2007)는 건강동기가 높고 환경에 관심이 높은 소비자일수록 식품을 선택할 때 친환경적 식품에 대하여 긍정적인 태도를 가지며, 이들은 친환경식품 구매 행동에 중요한 영향을 미친다고 하였다. Hong, Lee와 Kwak(2004)은 친환경적 태도를 환경문제를 방지하고, 환경보호를 위해 지속적으로 가지고 있는 신념과 감정, 또는 긍정적이거나 부정적인 심리적 성향으로 정의하고, 친환경 행동을 중요하게 생각하는 정도로 측정하였다. Huh와 Kim(2010)은 친환경농산물의 구매지출과 관련해서는 소비자의 지식이 소비자의 태도보다 더 중요한 변수로 확임됨에 따라 친환경농산물의 구매를 높이기 위해서는 소비자들에게 친환경농산물에 대한 정확하고 올바른 정보를 많이 제시하는 것이 중요하다고 하였다. | |
친환경농산물의 필요성이 생산자뿐 아니라 소비자에게도 매우 중요한 이유는? | 따라서 친환경농법으로 생산된 친환경농산물이 소비자들의 욕구를 충족시킬 수 있는 대안으로 등장하게 되었다. 친환경농산물은 농약이나 화학비료의 사용을 최대한 줄고 자연친화적인 농법을 사용함으로써 환경오염을 줄이고, 소비자들의 건강에 도움이 되기 때문에 친환경농산물의 필요성은 생산자뿐만 아니라, 소비자에게도 매우 중요하다(Huh & Kim, 2010). 친환경농업에 의한 친환경농산물은 일반적으로 생산된 농산물과 수입농산물과는 차별화 된 농산물로서 지속가능한 농업정책이다(Hwang & Lee, 2010). |
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