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NTIS 바로가기Culinary science & hospitality research = 한국조리학회지, v.23 no.4 = no.87, 2017년, pp.10 - 21
김성수 (인천재능대학교 한식명품조리과) , 한지수 (혜전대학교 호텔조리외식계열)
The purposes of this study were to verify the effects of HMR (Home Meal Replacement) selection attributes on satisfaction and loyalty for HMR. In addition, the moderating role of customer value was examined among selection attributes of HMR, satisfaction and loyalty for HMR. Using a convenience samp...
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핵심어 | 질문 | 논문에서 추출한 답변 |
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HMR 산업의 경쟁력을 확보하기 위해 필요한 것은 무엇인가? | HMR 산업의 경쟁력을 확보하기 위해서는 소비자들이 HMR 구매 시 관심이 높은 HMR의 선택속성 요인을 파악하는 것이 매우 중요하다. 소비자들이 HMR 선택 시 중요시하는 속성들로는 원재료의 품질, 신선도, 영양 및 맛을 보장할 수 있어야 하고, 간단조리 후 섭취가 가능하도록 해야 하기 때문에 조리가 편리해야 한다(Chung, Lee, & Yang, 2007; Lee, Park, & Cho, 2011; Yang, Kim, & Kim, 2016). | |
HMR 시장에서 소비자의 소비행태 변화를 고려했을 때 필요한 것은 무엇인가? | 또한 인구·사회·소비여건의 변화로 HMR 시장에서의 소비자의 소비행태에도 많은 변화를 가져왔다. 다양한 소비계층의 니즈를 충족시킬 수 있는 소포장․소용량 간편조리식품, 맞춤형 상품개발, 취급품목 확대와 식품의 구입 및 조리과정, 음식의 소비단계에서 편의성을 추구하고, 간편한 완전·반조리 식품에 대한 소비자의 수요를 충족시켜야 할 것이다. 또한 원산지 표시제도나 식품표시기준 등의 단계적 강화를 통하여 소비자의 신뢰를 확보할 필요가 있다(Korea Rural Economic Institute, 2015). | |
소비자들이 HMR 선택 시 중요시하는 속성은 무엇이 있는가? | HMR 산업의 경쟁력을 확보하기 위해서는 소비자들이 HMR 구매 시 관심이 높은 HMR의 선택속성 요인을 파악하는 것이 매우 중요하다. 소비자들이 HMR 선택 시 중요시하는 속성들로는 원재료의 품질, 신선도, 영양 및 맛을 보장할 수 있어야 하고, 간단조리 후 섭취가 가능하도록 해야 하기 때문에 조리가 편리해야 한다(Chung, Lee, & Yang, 2007; Lee, Park, & Cho, 2011; Yang, Kim, & Kim, 2016). 또한 HMR은 비교적 유통기한이 짧아 포장 및 저장, 위생 가공에 대한 기술이 중요하다(Yang et al. |
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