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로컬푸드의 소비자 지식과 태도가 구매의도에 미치는 효과: 로컬푸드 태도의 매개효과를 중심으로
The Effect of Consumers' Knowledge and Attitude on Purchase Intention Toward Local Foods: Focus on Mediating Effect of Attitude 원문보기

한국지역사회생활과학회지 = The Korean Journal of Community Living Science, v.28 no.4, 2017년, pp.581 - 597  

오지현 (전남대학교 생활환경복지학과) ,  홍은실 (전남대학교 생활환경복지학과)

Abstract ▼ AI-Helper 아이콘AI-Helper

This study evaluated the effect of consumers' knowledge and attitude toward to local foods on purchase intention. The study data were collected through a three-week online survey of 500 household food purchasers who had bought local foods within the previous year. The results are as follows. First, ...

주제어

#local food   #consumer knowledge   #consumer attitude   #purchase intention  

참고문헌 (46)

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