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NTIS 바로가기벤처창업연구= Asia-Pacific journal of business and venturing, v.12 no.3, 2017년, pp.177 - 190
This study investigates the effects of franchisors' characteristics including brand reputation, training and product related support, franchisees' characteristics including store location and management on the performance and recontract intention of franchisees in bakery franchise industry. Also, th...
핵심어 | 질문 | 논문에서 추출한 답변 |
---|---|---|
국내 베이커리 프랜차이즈 산업의 성장에 따른 부작용은 무엇인가? | 하지만 국내 베이커리 프랜차이즈 산업은 높은 성장 이면에 그에 따른 부작용도 발생하여 동반성장이라는 사회적 요구와 함께 큰 사회적 이슈가 되어 왔다. 즉, 선도업체인 2개 업체의 독과점 구도가 형성됨에 따라 가맹본부의 시장지배력이 강화되면서 본부와 가맹점 간의 갈등이 증가하였다(이진균외, 2013). 또한, 가맹점 포화로 인해 독립점 폐업률 증가뿐만 아니라 같은 브랜드 점포 간의 내부 경쟁이 심화되는 문제도 발생하고 있다. | |
가맹사업 어떤 형태의 사업인가? | 가맹사업은 가맹본부 (Franchisors)가 가맹점사업자 (Franchisee)와의 합법적인 계약관계를 통해 제품이나 서비스를 효율적으로 판매하고 비즈니스를 확장시키는 사업 형태로서(International Franchising Association 홈페이지), 우리나라에서는 프랜차이즈 사업으로 널리 알려져 있다. | |
가맹본부의 가맹점에 대한 지원은 어떻게 이루어지는가? | 가맹본부의 가맹점에 대한 지원은 다양한 형태로 이루어지는데, 가맹사업법에서는 영업표지 사용 허락, 경영 및 영업활동 등에 대한 지원, 교육, 그리고 통제를 수행해야 한다고 규정하고 있다. 이 중에서 영업표지의 사용은 프랜차이즈 사업형태에서 기본적인 사업 성립 조건이 되는 반면, 본부가 자율적으로 구성하여 수행하는 지원 중에서 실제로 가장 많이 이루어지는 서비스는 교육훈련이다. |
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