연구의 목적은 컨설턴트의 능력이 컨설팅 만족도, 컨설팅 서비스 품질 및 고객 회사 컨설팅에 대한 이해에 미치는 영향을 조사하는 것이다. 본 연구결과를 요약해보면 컨설턴트 역량이 컨설팅 만족도에 영향을 미치며, 서비스 품질을 매개하여 컨설팅 만족도에 영향을 미칠 것이라는 가설에 대해 대응성, 공감성, 유형성, 확신성, 신뢰성이 유의한 영향을 미치는 것으로 확인할 수 있었다. 또한 수진기업이 컨설팅에 대한 이해가 높을수록 컨설팅의 만족도에 영향을 미치는 것으로 나타났다. 컨설팅의 만족도를 향상하기 위해서는 컨설턴트 역량뿐만 아니라 고객의 컨설팅 이해를 향상하기 위한 노력이 기울여야 의도하는 만족도를 달성할 수 있다는 점을 시사하고 있다. 향후 수진기업 측면에서 컨설팅 만족도를 향상할 수 있는 이해도 높일 수 있는 방안에 대한 추가 후속 연구가 필요하다.
연구의 목적은 컨설턴트의 능력이 컨설팅 만족도, 컨설팅 서비스 품질 및 고객 회사 컨설팅에 대한 이해에 미치는 영향을 조사하는 것이다. 본 연구결과를 요약해보면 컨설턴트 역량이 컨설팅 만족도에 영향을 미치며, 서비스 품질을 매개하여 컨설팅 만족도에 영향을 미칠 것이라는 가설에 대해 대응성, 공감성, 유형성, 확신성, 신뢰성이 유의한 영향을 미치는 것으로 확인할 수 있었다. 또한 수진기업이 컨설팅에 대한 이해가 높을수록 컨설팅의 만족도에 영향을 미치는 것으로 나타났다. 컨설팅의 만족도를 향상하기 위해서는 컨설턴트 역량뿐만 아니라 고객의 컨설팅 이해를 향상하기 위한 노력이 기울여야 의도하는 만족도를 달성할 수 있다는 점을 시사하고 있다. 향후 수진기업 측면에서 컨설팅 만족도를 향상할 수 있는 이해도 높일 수 있는 방안에 대한 추가 후속 연구가 필요하다.
The purpose of this study is to investigate the effect of consultant 's competence on consulting satisfaction, consulting service quality, and understanding of client firm consulting. In summary, the results of this study suggest that the competency of a consultant influences the satisfaction of con...
The purpose of this study is to investigate the effect of consultant 's competence on consulting satisfaction, consulting service quality, and understanding of client firm consulting. In summary, the results of this study suggest that the competency of a consultant influences the satisfaction of consulting and affects the satisfaction of consulting through service quality. Responsiveness, empathy, type, assurance and reliability have a significant impact on the hypothesis. Also, the higher the understanding of client firm consulting, the higher the satisfaction of consulting. In order to further improve the satisfaction of such consulting, it is necessary to enhance client firm consulting understanding. In order to improve the satisfaction of consulting, it is suggested that not only the consultant capacity but also the efforts to improve the consulting understanding of the customer can achieve the intended satisfaction. Further research is needed on how to improve understanding of how to improve consulting satisfaction in the future.
The purpose of this study is to investigate the effect of consultant 's competence on consulting satisfaction, consulting service quality, and understanding of client firm consulting. In summary, the results of this study suggest that the competency of a consultant influences the satisfaction of consulting and affects the satisfaction of consulting through service quality. Responsiveness, empathy, type, assurance and reliability have a significant impact on the hypothesis. Also, the higher the understanding of client firm consulting, the higher the satisfaction of consulting. In order to further improve the satisfaction of such consulting, it is necessary to enhance client firm consulting understanding. In order to improve the satisfaction of consulting, it is suggested that not only the consultant capacity but also the efforts to improve the consulting understanding of the customer can achieve the intended satisfaction. Further research is needed on how to improve understanding of how to improve consulting satisfaction in the future.
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문제 정의
In this study, we analyze the relationship between the factors needed to improve the consulting satisfaction that can be confirmed immediately rather than actual business performance in the long run. The relationship between factors influencing consulting satisfaction was investigated by the effect of consultant capacity on consulting satisfaction.
The purpose of this study is to establish a method to improve the consultant's capacity to contribute to the satisfaction of consulting.
The purpose of this study is to examine how consultant competence affects the satisfaction of consulting and how consultant service quality plays a mediating role on the effect of consultant competence on consulting satisfaction. The results show that the effect of consultant capabilities on consulting satisfaction is significant.
The purpose of this study is to examine the relationship between consultant competence and consulting service quality. Including findings from past studies with the researcher’s opinions on the operational definitions.
This study analyzes the relationships between the factors needed to increase the satisfaction of consulting in the long term and can get an immediate insight into actual business performance. The relationship between the factors affecting the satisfaction of consulting was also examined in the existing paper on the effect of consultant capacity on the satisfaction of consulting.
가설 설정
In addition to the relationship between consulting competency and consulting satisfaction, we analyzed the effect of control on understanding level of consulting. The hypothesis of this study is that the quality of the consulting service and understanding of the company are analyzed at the same time, unlike the previous studies on the management performance over a long period of time. According to previous research, the main factors affecting consulting satisfaction are classified as consultant characteristics, company characteristics, consultant characteristics and environmental characteristics.
제안 방법
0 structural equation model. First, frequency analysis was conducted to analyze demographic and general characteristics. Second, to ensure consistency of research, reliability analysis was performed with factor analysis and Cronbach’s alpha coefficient before analysis through AMOS structural equation model.
Third, verification factor analysis was performed to verify the validity of the measured variables. Fourth, the fitness index extracted from the structural equation model was evaluated to assess the suitability of the research model and the path coefficient was estimated.
In this study, Theories and the theories presented in Chapter 2 were analyzed and the variables were set up based on these theories and questionnaires were constructed. In order to prove the statistical relation to the consulting satisfaction according to the consultant competence, the consultant competency sub-variables general competence, competence competence, knowledge competency, attitude competency and consulting satisfaction were constructed by the five point Likert scale, and for service quality, we selected confidence, tangibility, empathy, correspondence, then we selected survey audience.
In this study, hypothesis testing was performed by confirming the path coefficients between variables that constitute the hypothesis. The results of the hypothesis testing in the final model in this study are as follows.
Second, to ensure consistency of research, reliability analysis was performed with factor analysis and Cronbach’s alpha coefficient before analysis through AMOS structural equation model.
Through these studies, it is necessary to draw conclusions as to what part of the competence the consultants should focus on and which service quality enhances the customer's satisfaction, and what actions should be taken to increase understanding of consulting as well as capabilities and services and to draw conclusions. The limitations of this study were self-filling questionnaires through questionnaires, which were influenced by attitudes, situations, and perspectives of the respondents.
The three-dimensional quality model has been pointed out that the SERVQUAL model is overly biased to the process quality, blurring the result quality, and neglecting the physical environment. Therefore, the SERVQUAL model was modified to omit the measurement related to expectation, and the process quality and the result quality were considered together.
Second, to ensure consistency of research, reliability analysis was performed with factor analysis and Cronbach’s alpha coefficient before analysis through AMOS structural equation model. Third, verification factor analysis was performed to verify the validity of the measured variables. Fourth, the fitness index extracted from the structural equation model was evaluated to assess the suitability of the research model and the path coefficient was estimated.
대상 데이터
The questionnaire was conducted by self-administered questionnaire survey. All items were composed of 5 points of Likert scale for consistency of statistical processing, and audience was located in Seoul and Kyungin area and had private and public consulting service. Out of 500 surveys, we collected 420, and excluding the incorrect data, 216 surveys were used (N = 216, 51.
데이터처리
In order to analyze the data obtained through the questionnaire, the following analysis was conducted using SPSS Version 23.0 statistical program and AMOS 23.0 structural equation model. First, frequency analysis was conducted to analyze demographic and general characteristics.
성능/효과
Four factors were used to examine the validity of participation. As a result of the factor analysis, CR value of basic competency of consultant was 0.854, CR value of skills competenc was 0.861, CR value of knowledge competenc was 0.807, and CR value of attitude competenc was 0.895. Cronbach 'α for basicl competence was 0.
Through these studies, it is necessary to draw conclusions as to what part of the competence the consultants should focus on and which service quality enhances the customer's satisfaction, and what actions should be taken to increase understanding of consulting as well as capabilities and services and to draw conclusions.
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