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중국 소비자의 한국 화장품에 대한 평가, 한국 화장품에 대한 사회적지지, 한국에 대한 국가이미지가 구매의도에 미치는 영향
Chinese consumer evaluations of Korean cosmetics, social support for Korea cosmetics, and the effect of Korea's national image on purchase intention

服飾 = Journal of the Korean Society of Costume, v.68 no.4, 2018년, pp.1 - 22  

짜오윈위에 (계명대학교 패션비즈니스학과) ,  김문영 (계명대학교 패션마케팅학과)

Abstract AI-Helper 아이콘AI-Helper

In 2012, the Chinese cosmetics market became the world's second-largest consumer market after the United States. The Chinese cosmetics market is forecasted to grow at 10.3% on average each year after 2015. The research direction of this paper is to study the sustained and rapid growth of cosmetics e...

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참고문헌 (36)

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