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4. Du, Y.,& Tang, Y. "Study on the Development of O2O E-commerce Platform of China from the Perspective of Offline Service Quality," International Journal of Business and Social Science, 5(4), 2014. 

5. Gupta, S., Ojha, U. & Dixit, V. S. "Personalized web recommendations analyzing sequential behaviour using implicit data streams: A survey," in Proceedings of 8th International Conference on Computing, Communication and Networking Technologies (ICCCNT), 2017. 

6. Hsieh, J.-K. "The role of customers in co-creating m-services in the O2O model," Journal of Service Management, 28(5),866-883, 2017. 

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7. Hwang, S., Park, J., Kwon, K. & Choi, S.. "Pet Location Tracking and Remote Monitoring System using a Wireless Sensor Network" Journal of Korea Academia-Industrial cooperation Society, 12(1), 351-356, 2017. 

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9. Kim, H & Rha, J. "Impacts of the O2O Mobile Order and Pay Services Continued Use Intention: Usage Frequency Moderating Effect," Journal of Consumption Culture, 20, 199-226, 2017. 

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10. Kim, J.-G., Yang, S.-Y., Kwon, J.-A. & Kim, W.-J. "The O2O Marketing System Using Augmented Reality and Beacon," International Journal of Multimedia and Ubiquitous Engineering, 11(12),247-256, 2016. 

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11. Kim, M & Ryu, S. "Qualitative Analysis of Traditional Market Vitalization - Focused on traditional market in Korea," Journal of Channel and Retailing, 21(4), 157-177, 2016. 

12. Kim, W., Chung, S. & Bae, Y. H. "O2O Trend and Future: Focused on Difference from Each Case," Journal of Marketing Thought, 3(4), 42-60, 2017. 

13. Kim, Y. & Kim, J. "A Study on the Development of Taxi Safety Support System Using the Beacon Device," Journal of Korean institute of intelligent systems, 26(6), 452-457, 2016 

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14. Kim, Y. & Kim, H. "A Study on Coffee Shop Servicescape Based on O2O - Focused on Technological Application with Beacon & NFC," Journal of the Korean Society of Design Culture, 22(2),123-135, 2016. 

15. Kluver, D., Ekstrand, M. D. & Konstan, J. A. "Rating-Based Collaborative Filtering: Algorithms and Evaluation," In P. Brusilovsky & D. He (Eds.), Social Information Access: Systems and Technologies (pp. 344-390). Cham: Springer International Publishing, 2018. 

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17. Minhwan, L. "Competitive Marketing Strategy for O2O Platform Business: New Entrance Strategy," Sungkyunkwan University, 2017, Available: http://dlps.nanet.go.kr/SearchDetailView.do?cnKDMT1201728221&sysidnhn 

18. Pan, Y., Wu, D. & Olson, D. L. "Online to offline (O2O) service recommendation method based on multi-dimensional similarity measurement," Decision Support Systems, 103, 1-8, 2017. 

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19. Pan-Jin, K. "A Study on the Recognition Level of Traditional Market Users on Return Intention," The International Journal of Industrial Distribution & Business, 8(5), 77-85, 2017. 

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20. SK Planet. "SK Planet 11st, Annoucing the Plan to Actively Expand O2O Services" Available: http://www.skplanet.com/prroom/press_view.aspx?seq_num1247 

21. The Federation of Korean Industries. "Consumer Survey about Market Chains, " Available: http://www.fki.or.kr/FkiAct/Promotion/Report/View.aspx?content_id8d8ce5ba-b33e-446e-bd51-cc1daa1581e1 

22. The Future Korea, 2017, Available: http://www.futurekorea.co.kr/news/articleView.html?idxno44529 

23. The Korean Information Society Development Institute . "O2O(Online-To-Offline) Trends and Implications," Available: http://m.kisdi.re.kr/mobile/repo/com_view.m?key113506 

24. The Korean Information Society Development Institute "The Study about Market Change and the Policies Depending on the Expanding O2O Businesses," Available: http://www.kisdi.re.kr/kisdi/fp/kr/publication/selectResearch.do?cmdfpSelectResearch&curPage1&sMenuType3&controlNoSer1&controlNo14038&langdiv1&searchKeyTITLE&searchValue&sSDate&sEDate 

25. The Korea Insurance Resaerch Institute. 2017, Available: http://www.kiri.or.kr/M_Publication/pubListWin.asp?idx10060 

26. The Korean Fashion Association. "Global Trend Issue," 2017, Available: http://www.fashionnetkorea.com/wgti/file/WeeklyGlobalTrendIssue_20170615.pdf 

27. Yu, S. & No, H. "A Study on the Effect of Service Quality of Traditional Market and Organization-Public Relationship on Positive Communication Behavior and Loyalty : Differences between Two Customer Groups Who Are in Their 20-30's and 40-50's," Journal of Practical Research in Advertising and Public Relations, 10(4), 119-160, 2017. 

28. Xin, M., Zhang, Y., Li, S., Zhou, L., & Li, W. "A Location-Context Awareness Mobile Services Collaborative Recommendation Algorithm Based on User Behavior Prediction," International Journal of Web Services Research (IJWSR), 14(2), 45-66, 2017. 

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