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NTIS 바로가기프랜차이즈경영연구 = Korean journal of franchise management, v.10 no.1, 2019년, pp.7 - 17
강병승 (SOLWORKS) , 우성근 (Department of Casino Management, Saekyoung University) , 이신화 (SH. Group)
Purpose - Generally, the consumer's decision-making process for restaurant selection is simple and familiar. However, online information becomes important because the decision-making process of consumers becomes complicated in new restaurants and special situations. Because consumers can search for ...
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