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외식프랜차이즈 기업의 온라인 정보특성이 즐거움, 불안, 방문의도에 미치는 영향
Effects of Online Information Characteristics of Food Service Franchise on Enjoyment, Anxiety, and Visit Intention 원문보기

프랜차이즈경영연구 = Korean journal of franchise management, v.10 no.1, 2019년, pp.7 - 17  

강병승 (SOLWORKS) ,  우성근 (Department of Casino Management, Saekyoung University) ,  이신화 (SH. Group)

Abstract AI-Helper 아이콘AI-Helper

Purpose - Generally, the consumer's decision-making process for restaurant selection is simple and familiar. However, online information becomes important because the decision-making process of consumers becomes complicated in new restaurants and special situations. Because consumers can search for ...

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표/그림 (5)

참고문헌 (76)

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