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NTIS 바로가기Journal of the Korean Applied Science and Technology = 한국응용과학기술학회지, v.36 no.4, 2019년, pp.1224 - 1234
김화룡 (한국교통대학교 스포츠학부.한국스포츠정책과학원) , 성문정 (한국교통대학교 스포츠학부.한국스포츠정책과학원)
This study examines the relationship between service quality, satisfaction and customer loyalty of children's pool. The population distributed a questionnaire to a sample of 300 subjects, and a total of 297 questionnaires were used for data analysis, excluding 3 questionnaires that were determined t...
핵심어 | 질문 | 논문에서 추출한 답변 |
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어린이수영장의 장점은 무엇인가? | 어린이수영장이란 일반스포츠센터와 달리 소규모 수영장으로 어린이들이 안전하게 수영할 수있게 시스템화 되어 있는 수영장으로 일반스포츠센터에 비해 시설비가 많이 들지 않다는 장점을갖고 있다. 또한 처음 설립비용 대비 수요가 많아 전국적으로 어린이수영장이 생겨나고 있어 경쟁이 날로 심화되고 있는 실정이다. | |
스포츠는 어떤 역할을 하는가? | 스포츠는 건강유지, 스트레스 해소, 여가선용, 성인병 예방 등 많은 긍정적 효과를 내는 역할을 하고 있으며, 이를 통한 스포츠 산업의 발전은 사람들에게 스포츠를 참여할 수 있는 기회를 확대시키고 있다. 이러한 사회 분위기 속에서 공공스포츠시설은 물론 민간 스포츠시설의 양적·질적 증가가 이루어지고 있다. | |
어린이수영장이 체계적인 시스템의 개발이 필요한 이유는 무엇인가? | 어린이수영장이란 일반스포츠센터와 달리 소규모 수영장으로 어린이들이 안전하게 수영할 수있게 시스템화 되어 있는 수영장으로 일반스포츠센터에 비해 시설비가 많이 들지 않다는 장점을갖고 있다. 또한 처음 설립비용 대비 수요가 많아 전국적으로 어린이수영장이 생겨나고 있어 경쟁이 날로 심화되고 있는 실정이다. 그렇기 때문에 차별화된 서비스와 프로그램의 제공, 그리고 체계적인 시스템의 개발이 무엇보다 필요하며, 이를 통한 고객만족 및 충성도를 높일 수 있는 마케팅 전략을 수립해야 한다[4]. |
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