최소 단어 이상 선택하여야 합니다.
최대 10 단어까지만 선택 가능합니다.
다음과 같은 기능을 한번의 로그인으로 사용 할 수 있습니다.
NTIS 바로가기디지털융복합연구 = Journal of digital convergence, v.17 no.5, 2019년, pp.167 - 178
진의토 (충북대학교 국제경영학과) , 박현정 (충북대학교 국제경영학과)
This research examined how the experience factors and environmental factors of experience store impact the perceived value of the brand and whether the perceived value enhance revisit intention. We collected 258 survey responses and formed structural equation modeling. The results indicated that edu...
* AI 자동 식별 결과로 적합하지 않은 문장이 있을 수 있으니, 이용에 유의하시기 바랍니다.
핵심어 | 질문 | 논문에서 추출한 답변 |
---|---|---|
교육적(educational) 및 오락적(entertainment) 체험의 차이는 무엇인가? | 교육적(educational) 및 오락적(entertainment) 체험은 소비자가 체험에 몰입할 수 있도록 환경을 잘 조성할 때 보다 잘 경험할 수 있다. 특히 교육적 체험은 소비자의 능동적인 참여를 필요로 한다는 특성이 있다. 반면 심미적(esthetic) 체험이나 오락적 체험은 소비자들의 참여가 상대적으로 소극적인 체험영역에서 나타난다[3]. 따라서 교육과 오락적 체험 몰입을 돕는 환경적 설비를 갖추고 소비자 교육에서는 적극적 참여를 유발할수록 교육 효과를 높일 수 있을 것이다. | |
체험마케팅은 무엇인가? | 체험은 어떠한 자극에 대해 반응하는 개인적인 사건으로서 개인의 대상과의 직접적이고 전체적인 접촉을 의미하며 이런 반응은 사람의 감각, 감정, 신체, 마음의 작용이 융합하여 창조되는 것이다[5]. 체험마케팅은 소비자들의 직접 체험을 통해 고객의 감각을 자극하고 제품을 홍보하는 마케팅으로, 체험 제공의 총체적 조화를 통해 소비자와 브랜드 간에 호의적이고 지속적인 관계를 형성하는 것이다[6]. 소비자들은 체험매장에서 제품을 직접적으로 체험해보고 제품의 기능이나 품질에 대한 우려를 감소시킬 수 있으며 다양한 서비스를 통하여 즐거움이나 호기심 혹은 미적 욕구 등 심리적인 욕구를 충족시킬 수도 있다. | |
훌륭하게 설계된 체험 공간의 장점은 무엇인가? | 오프라인 매장에서 소비자들이 체험할 수 있는 특성 요인들과 매장 내의 환경적 특성 요인은 체험한 제품과 매장에 대한 소비자 태도에 영향을 미칠 수 있다. 훌륭하게 설계된 체험 공간은 방문자에게 기능적 및 감성적으로 다양하고 풍부한 경험을 누리도록 함으로써 제품의 가치를 인식하도록 하며 매장과 브랜드에 대한 태도를 증대시킬 수 있을 것이다. 그러나 매장 내 체험과 환경요소들의 이러한 영향력을 검증한 연구는 찾아보기 쉽지 않은 상황이다. |
K. Y. Lee, J. H. Baek & K. D. Park. (2010). Effects of Consumers' Experience of Brand Shop on Brand Equity. Korean Journal of Communication Studies, 18(2), 83-103.
B. J. Pine & J. H. Gilmore. (1998). Welcome to the Experience Economy. Harvard Business Review, 76, 97-105.
B. Schmitt. (1999). Experiential marketing. Journal of Marketing Management, 15(1-3), 53-67.
S. Y. Park & S. Y. Yoon. (2012). A Study on the Expressive Characteristics in Multi Functional Corporate Culture Space of experiential marketing. Korean Institute of Interior Design Journal, 21.
S. M. Yoon & T. H. Lee. (2012). Effect Relationship of The Experience on Emotion and Satisfaction in Theme Park : Focused on The Perspective of Experiential Marketing. Journal of Tourism and Leisure Research, 24(2), 289-308.
M. J. Bitner. (1992). Servicescapes: The impact of physical surroundings on customers and employees. The Journal of Marketing, 57-71.
A. Mehrabian & J. A. Russell. (1974). An approach to environmental psychology. the MIT Press.
D. Robert & R. John. (1982). Store atmosphere: an environmental psychology approach. Journal of Retailing, 58(1), 34-57.
C. H. Kim. (2002). The Influence of Store Environment on Quality Perception and Consumer Satisfaction. Journal of Marketing Management Research, 7(2), 59-85.
W. R. Darden & J. K. Schwinghammer. (1985). Effects of Price. Brand and Store.
J. Baker, D. Grewal & A. Parasuraman. (1994). The influence of store environment on quality inferences and store image. Journal of the Academy of Marketing Science, 22(4), 328-339.
Y. J. Yi & W. C. Kim. (1998). The Influence of Physical Environment on Service Quality Perception: Acomparative Study. Korean Marketing Review, 13(1), 61-86.
L. L. Berry, E. A. Wall & L. P. Carbone (2006). Service clues and customer assessment of the service experience: Lessons from marketing. Academy of Management Perspectives, 20(2), 43-57.
H. J. Sung & J. H. Kim. (2014). The Influence of Guesthouses' Physical Environment on Customer Satisfaction and Revisit Intention: Moderating Effects of NPS. Journal of Tourism and Leisure Research, 26(6), 209-226.
B. S. Kim. (2018). An Empirical Study on the Revitalization of O2O: A Unified View of Offline Channel and Mobile Channel. Journal of Digital Convergence, 16(10), 115-123.
M. B. Holbrook. (1999). Consumer value: a framework for analysis and research. Psychology Press.
J. Swait & J. C. Sweeney. (2000). Perceived value and its impact on choice behavior in a retail setting. Journal of Retailing and Consumer Services, 7(2), 77-88.
J. N. Sheth, B. I. Newman & B. L. Gross. (1991). Why we buy what we buy: A theory of consumption values. Journal of Business Research, 22(2), 159-170.
J. C. Sweeney & G. N. Soutar. (2001). Consumer perceived value: The development of a multiple item scale. Journal of Retailing, 77(2), 203-220.
J. N. Sheth, B. I. Newman & B. L. Gross. (1991). Why we buy what we buy: A theory of consumption values. Journal of business research, 22(2), 159-170.
R. T. Rust, A. J. Zahorik & T. L. Keiningham. (1995). Return on quality (ROQ): Making service quality financially accountable. The Journal of Marketing, 58-70.
C. K. Lee, H. M. Kim & D. H. An. (2008). The Effect of Perceived Value for Japanese Tourists on Their Satisfaction and Revisit Intention to Korean Tourism. Journal of Tourism and Leisure Research, 20(4), 69-85.
J. F. Engel & R. D. Blackwell & P. W. Miniard. (1995). Consumer behavior(8th). New York: Dryder.
H. S. Bae & S. L. Kim. (2016). The Structural Relationships among Customer Experience, Customer Satisfaction, Customer Delight and Revisit Intention of Airport Users. Institute for Humanities and Social Sciences, 7(3), 709-730.
J. Y. Lee, S. A. Moon & K. I. Byun. (2017). The effect of service quality of coffee shops on customer satisfaction and revisit intentions at high and low price levels: Focusing on coffee customer in Daegu. Korean Journal of Hospitality &Tourism, 26(7), 1-19.
J. F. Qing, W. K. Kim & W. Shan. (2015). The Effects of Consumer Experiences on Enterprise Brand Equity in Mobile Telecommunication Experience Store: A Comparison between Korean and Chinese Consumers. The Academy of Customer Satisfaction Management, 17(2), 69-93.
J. J. Brakus, B. H. Schmitt & L. Zarantonello. (2009). Brand experience: what is it? How is it measured? Does it affect loyalty?. Journal of marketing, 73(3), 52-68.
H. J. Song. (2013). The Effect of 2012 Yeosu Expo Visitors' Experience on Perceived Value and Satisfaction : Focusing on the Theory of Experience Economy. Korean Journal of Hospitality and Tourism, 22(6), 159-174.
J. S. Lee, H. J. Song & C. K. Lee. (2011). A Study on The Experience, Experiential Value, and Satisfaction of 3D Film Based on The Pine and Gilmore's Experience Economy Theory: The Case of The Film 'Avatar'. Journal of Tourism and Leisure Research, 23(5), 281-298.
W. J. Lee, H. A. Pham & M. J. Seo. (2016). The Effects of the Vietnamese Tourist Travel Experience Elements on value, Satisfaction and Loyalty. The Korean Foodservice Association, 12(1), 107-116.
H. S. Lee. (2015). The Effect of Pine & Gilmore's Experience Factor(4Es) Theory on Rural Tourist Satisfaction: Focus on Mediating Effect of Perceived Value. International Journal of Tourism and Hospitality Research, 29(3), 109-121.
C. Y. Park & C. K. Lee. (2018). The effects of the experience factor of DMZ tour on perceived value and satisfaction using the experience economy theory. Journal of Tourism and Leisure Research, 30(7), 57-74.
Y. K. Lee, J. J. Lee & D. H. Park. (2000). The Impact of Hotel Chinese Restaurants' Environment on Service Evaluation and Purchase Behavior. Korean Hospitality and Tourism Academe, 9(2), 211-228.
R. J. Donovan, J. R. Rossiter, G. Marcoolyn & A. Nesdale. (1994). Store atmosphere and purchasing behavior. Journal of retailing, 70(3), 283-294.
J. L. Tam. (2004). Customer satisfaction, service quality and perceived value: an integrative model. Journal of marketing management, 20(7-8), 897-917.
Y. F. Kuo, C. M. Wu & W. J. Deng. (2009). The relationships among service quality, perceived value, customer satisfaction, and post-purchase intention in mobile value-added services. Computers in Human Behavior, 25(4), 887-896.
S. K. Kang, C. K. Lee, Y. K. Lee & D. X. Li. (2016). A quality-value-attitude model: The case of Expo 2010 Shanghai. Journal of Hospitality & Tourism Research, 40(6), 764-771.
A. Morales, B. E. Kahn, L. McAlister & S. M. Broniarczyk. (2005). Perceptions of assortment variety: The effects of congruency between consumers' internal and retailers' external organization. Journal of Retailing, 81(2), 159-169.
Y. S. Yoon, J. S. Lee & C. K. Lee. (2010). Measuring festival quality and value affecting visitors' satisfaction and loyalty using a structural approach. International Journal of Hospitality Management, 29(2), 335-342.
G. Mohan, B. Sivakumaran & P. Sharma. (2012). Store environment's impact on variety seeking behavior. Journal of Retailing and Consumer Services, 19(4), 419-428.
H. J. Park, Y. K. Lee & J. W. Lee. (2015). The Impact of Environment Characteristics on Perceived Value and Visit Intention in Franchise Coffee Shops. Korea Society of Franchise Management, 6(2), 105-122.
M. J. Bitner. (1992). Service scapes: The impact of physical surroundings on customers and employees. The Journal of Marketing, 57-71.
S. I. Cho & C. Lee. (2012). A study on the visual merchandising based on Bernd H Schmitt's experiential marketing theory: Focusing on flagship stores in Ootesando. Bulletin of Korean Society of Basic Design &Art, 13(4), 317-325.
M. G. Gallarza & I. G. Saura. (2006). Value dimensions, perceived value, satisfaction and loyalty: an investigation of university students' travel behaviour. Tourism management, 27(3), 437-452.
C. M. Chiu, E. T. Wang, Y. H. Fang & H. Y. Huang. (2014). Understanding customers' repeat purchase intentions in B2C e-commerce: the roles of utilitarian value, hedonic value and perceived risk. Information Systems Journal, 24(1), 85-114.
I. S. Choi & J. H. Cho. (2016). A Study on the Structural Relationships that Selection Attributes of Korean Restaurants have on Perceived Value, Customer Satisfaction and Revisit Intention: Centered on Exclusive Commercial Area in the Korean Restaurant. The Foodservice Management Society Of Korea, 19(2), 7-31.
A. Manthiou, S. Lee L, Tang & L. Chiang. (2014). The experience economy approach to festival marketing: Vivid memory and attendee loyalty. Journal of Services Marketing, 28(1), 22-35.
G. Mohan, B. Sivakumaran & P. Sharma. (2013). Impact of store environment on impulse buying behavior. European Journal of Marketing, 47(10), 1711-1732.
Y. H. Jung. (2011). Effects of the Perceived Value of Convention & Exhibition Visitors on their Satisfaction, Revisit and Recommendation Intention. The Journal of the Korea Contents Association, 11(11), 145-155.
N. S. Terblanche. (2018). Revisiting the supermarket in-store customer shopping experience. Journal of Retailing and Consumer Services, 40, 48-59.
*원문 PDF 파일 및 링크정보가 존재하지 않을 경우 KISTI DDS 시스템에서 제공하는 원문복사서비스를 사용할 수 있습니다.
출판사/학술단체 등이 한시적으로 특별한 프로모션 또는 일정기간 경과 후 접근을 허용하여, 출판사/학술단체 등의 사이트에서 이용 가능한 논문
※ AI-Helper는 부적절한 답변을 할 수 있습니다.