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NTIS 바로가기한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, v.43 no.5, 2019년, pp.699 - 710
서민정 (전북대학교 의류학과)
This study focuses on social norms and perceived benefits that are expected to lead to purchase fashion goods selling by social enterprises that can help guide the establishment of effective sales strategies for social enterprises. The relationships among two social norms (injunctive norms and descr...
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핵심어 | 질문 | 논문에서 추출한 답변 |
---|---|---|
사회적 기업으로 인증받을 시 장점은 무엇인가? | 주주와 이해관계자의 이윤을 극대화하는데 중점을 두고 운영을 하는 영리기업과 달리 사회적 기업은 사회적 목적 실현을 우선시함과 동시에 영업활동을 통해 이윤을 창출하여야 한다는 이중 부담을 안고 있다(Choi, 2018). 하지만 사회적 기업으로 인증을 받으면 경영과 관련된 자문 및 컨설팅을 받을 수 있으며, 사업개발비와 인건비와 같은 재정지원, 세제 감면 등 다양한 혜택이 주어진다는 이점이 있다(Korean Social Enterprise Promotion Agency, n.d. | |
사회적 기업이란 무엇인가? | 사회적 기업은 사회적 목적을 추구하는 비영리기업의 특징과 이윤을 추구하는 영리기업의 특징을 모두 내포한 하이브리드 형태의 조직으로 사회적 목적을 달성하기 위해 영업활동을 하는 기업을 일컫는다(Korean Social Enterprise Promotion Agency, n.d. | |
공익적 혜택은 무엇을 의미하는가? | 공익적 혜택(cause benefit)은 기업의 사회적 활동의 실제적 혜택에 대해 소비자가 느끼는 정도이다(Kim, 2011). 소비자가 사회적 기업이 판매하는 제품이나 서비스를 구매하였을 때 실제로 얼마나 사회에 긍정적인 영향을 미칠지에 대한 기대 정도라 할 수 있다. 사회적 기업은 영리추구를 우선시하는 일반기업과는 다르게 사회적 문제 해결을 우선시하며 그에 맞는 적합한 비즈니스 모델을 구축한다(Rha, 2010). |
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