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[국내논문] A Study on Visual Behavior for Presenting Consumer-Oriented Information on an Online Fashion Store 원문보기

한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, v.44 no.5, 2020년, pp.789 - 809  

Kim, Dahyun (Dept. of Clothing & Textiles, Sookmyung Women's University) ,  Lee, Seunghee (Dept. of Clothing & Textiles, Sookmyung Women's University)

Abstract AI-Helper 아이콘AI-Helper

Growth in online channels has created fierce competition; consequently, retailers have to invest an increasing amount of effort into attracting consumers. In this study, eye-tracking technology examined consumers' visual behavior to gain an understanding of information searching behavior in explorin...

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