[논문]창업자의 전략적 지향성과 사회적 자본의 역할

손권상; 허원창; 손동원

doi:10.16972/apjbve.15.1.202002.125

창업자의 전략적 지향성과 사회적 자본의 역할
The Role of Strategic Orientation and Social Capital of Founders in the Performance of Korean Startups 원문보기

벤처창업연구= Asia-Pacific journal of business and venturing, v.15 no.1, 2020년, pp.125 - 141

손권상 (경희대학교 경영대학) , 허원창 (인하대학교 경영학과) , 손동원 (인하대학교 경영학과)

초록
AI-Helper

본 연구는 창업자의 전략적 지향성과 사회적 자본이 창업기업의 성과에 미치는 영향을 분석하였다. 전략적 지향성은 기업가적 지향성, 시장 지향성, 기술 지향성으로 구분하고 사회적 자본은 외부 네트워크의 지원과 창업팀에 대한 신뢰 및 응집력으로 정의하여 그 효과를 실증하였다. 또 사회적 자본이 전략적 지향성의 효과를 조절하는 조절효과가 있는지도 살펴보았다. 설립 5년 미만의 79개 스타트업을 대상으로한 실증분석에서, 기술 지향성만이 창업성과에 유의한 영향을 미치는 것으로 나타났다. 사회적 자본은 모두 창업성과에 유의한 효과를 미치는 것으로 나타났으며 그 조절효과는 부분적으로 검증되었다. 본 연구결과는 증거 중심의 스타트업 지원책을 수립하는데 공헌할 것으로 기대된다.

Abstract ▼ AI-Helper

This study examines the effect of founders' strategic orientation and social capital on the performance of startups in Korean contexts. Founders' strategic orientation is proposed as the main factor to reduce the risk of failure and to increase the potential of future growth of the startup. Three main components of strategic orientation, entrepreneurial, market, technology, were simultaneously tested with a sample of Korean startups. Furthermore, founders' social capital, networks with supporting entities and the level of chemistry within founding members were also proposed to be important factors. We also tested possible mediating effects of social capital on the main impact of strategic orientation. With a sample of 79 startups founded less than 5 years in Seoul Metropolitan Areas, we found that technology orientation of founders only significantly increases the performance of startups, but both entrepreneurial and market orientation do not. Regarding social capital effect, the external networks of the founding members are effective as proposed, and also the high cohesiveness of founding members increases the startup performance. However, the mediating role of social capital is just partially confirmed. The implications of our findings, in both sense of firm's strategy and startup policy, are discussed. This study is expected to be a bridge connecting firms' strategy with startup policy-making in Korea.

주제어

질의응답

핵심어	질문	논문에서 추출한 답변
	스타트업에게 중요한 당면과제인 실패위험을 극복하는 것과 성장 가능성을 확대하는 것은 어떤 의미인가?	스타트업에게 중요한 당면과제는 실패위험을 극복하는 것과 성장 가능성을 확대하는 것으로 집약할 수 있다. 이 두 영역은 신생창업기업인 스타트업에게는 창업과정에서의 종합적인 성과로서의 의미를 띈다. 본 연구는 이를 ‘창업 성과’로 명명하고자 하며, 구체적으로 실패 위험을 넘어서는 시장 진입의 성공, 매출액의 성장, 이익의 발생, 투자금의 유입, 기술혁신성과, 성장 잠재력 등이 포함되는 종합적인 개념으로 간주한다.
	유니콘이란?	스타트업이 국가경제의 새로운 동력으로 자리매김하면서, 스타트업의 성과 향상과 성장에 대한 관심이 높아지고 있다. 기업가치 10억 달러 이상의 비상장 스타트업을 ‘유니콘’으로 명명하면서, 각 국가 간 유니콘 기업의 육성 경쟁도 치열한 편이다. 우리나라도 90년대 후반 벤처특별법과 코스닥시장 등과 함께 벤처 패러다임이 출범한 이후, 스타트업 육성을 위한 다양한 정책적인 노력을 집중해 왔다.
	스타트업의 창업 성과는 무엇으로 구성되는가?	즉, 내적인 요인과 외적인 요인의 결합물로서 종합적으로 결정되는 것이 창업 성과인 것이다. 또한 스타트업의 창업 성과는 비재무적(non-financial) 측면과 재무적(financial) 측면으로 구성된다. 구체적으로 비재무적 성과는 기술개발 및 R&D 성과와 연관된 미래 잠재력이며, 재무적 성과는 매출액 혹은 영업이익 등 재무활동의 결과를 지칭한다.

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저자의 다른 논문 :

표제어: PCR

동의어: Packet Collision Rate

용어 설명 출처 목록 (6)

용어 설명: PCR은 세균 특이성이 있는 primer를 이용하여 적은 수의 세균이 있을지라도 쉽게 검출할 수 있는 유용한 방법이며, 이를 이용하여 구강 내 치면세균막이나 타액에서 직접 세균을 검출할 수 있게 되었다[8].

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저장형식	Text(ASCII format) Excel format RefWorks Direct Export RIS format (for Reference Manager, ProCite, EndNote), Scholar's Aids, Mendeley
메일정보	받는사람 (필수) @ 보내는사람 (선택) @ 제목 내용 KISTI 검색결과 이메일 서비스
안내	총 건의 자료가 검색되었습니다. 다운받으실 자료의 인덱스를 입력하세요. (1-10,000) 검색결과의 순서대로 최대 10,000건 까지 다운로드가 가능합니다. 데이타가 많을 경우 속도가 느려질 수 있습니다.(최대 2~3분 소요) 다운로드 파일은 UTF-8 형태로 저장됩니다. 파일의 내용이 제대로 보이지 않을실 때는 웹브라우저 상단의 보기 -> 인코딩 -> 자동선택 여부를 확인하십시오. ~ Text(ASCII format) Excel format

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