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NTIS 바로가기Fashion & textile research journal = 한국의류산업학회지, v.22 no.3, 2020년, pp.310 - 322
이현진 (경북대학교 의류학과) , 구양숙 (경북대학교 의류학과)
This study investigated the classification and characteristics of augmented reality (AR) content of fashion brands. The AR contents of fashion brands were classified according to user participation space and content delivery method. Based on these types, eight case studies were conducted, along with...
핵심어 | 질문 | 논문에서 추출한 답변 |
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증강현실(AR)이란? | 증강현실(AR)이란 현실의 이미지나 세계에 가상의 물체나 이미지를 중첩시켜 보여주는 기술을 말한다. 즉, 현실과 가상의 융합이라고 볼 수 있다. | |
자라의 증강현실 콘텐츠는 어떠한 방식인가? | 오프라인 매장에서 자라 앱을 켜고 앱 전용 표지에 스마트 폰 카메라를 비추면 화면에 모델들이 등장해 약 7~12초 동안 포즈를 취하고 걸어 다닌다. 마커인식 증강현실(AR) 기술 활용을 통해 스마트 폰 카메라로 비치는 사물의 이미지를 인식하여 현실세계에 융합이 가능한 가상 이미지의 다양한 동작을 구현하는 방식으로 스마트 폰을 매체로 증강현실(AR) 콘텐츠가 실현되기 때문에 매체의 감각성은 떨어지는 편이다. 하지만 증강현실(AR) 콘텐츠에 등장하는 두 모델은 자연스럽게 포즈를 취하고 증강현실(AR) 공간안에서 위치를 바꿔 움직이기도 하며, 자라의 리미티드 컬렉션인 ‘SS18 스튜디오 컬렉션’을 소개하고 서로 이야기를 나누기도 한다. | |
증강현실의 현존감을 결정하는 특성은? | 현존감은 매체 사용자가 가상세계의 사물과 사건을 현실의 것으로 받아들여 실재와 같이 느끼는 것을 말하며, 증강현실(AR)에서 사용자의 지각된 현실감으로 볼 수 있다. 증강현실(AR)의 현존감을 결정하는 특성으로 매체의 감각성과 생동감을 들 수 있다. 매체의 특성에 따른 증강현실(AR) 콘텐츠의 질적 완성도에 따라 현존감은 달라지는데 현실세계를 바탕으로 중첩되어 나타나는 가상 이미지가 어색하지 않고 자연스러우며, 이미지를 통해 습득하고자 하는 정보의 품질이 좋을수록 높게 지각된다. |
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