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소비자 기술준비도에 따른 증강현실(AR) 패션 쇼핑 서비스 수용의도
Augmented Reality (AR) Fashion Shopping Service Acceptance Based on Consumers' Technology Readiness 원문보기

Fashion & textile research journal = 한국의류산업학회지, v.23 no.3, 2021년, pp.347 - 357  

허희진 (대전대학교 패션디자인.비즈니스학과) ,  이하경 (서울대학교 의류학과)

Abstract AI-Helper 아이콘AI-Helper

This study analyzed the effects of optimism and innovativeness, the two drivers of a consumer's technological readiness to use an augmented reality(AR) fashion shopping service within the framework of the Technology Acceptance Model (TAM). The survey was conducted on 249 people (males = 58; females ...

주제어

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