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가상현실 점포의 특성에 관한 연구 -현대백화점 VR 스토어와 eBay VR 백화점 사례를 중심으로-
A Research on the Characteristics of Virtual Reality Stores -Focused on Hyundai VR Store and eBay VR Department Store- 원문보기

한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, v.42 no.4, 2018년, pp.671 - 688  

장주연 (서울대학교 의류학과) ,  전재훈 (서울대학교 의류학과)

Abstract AI-Helper 아이콘AI-Helper

This study investigates the characteristics of VR stores that emerged as new fashion communication media. Two case studies on Hyundai and eBay VR Department stores were conducted along with a discussion of the function and meaning of the fashion VR store. The results showed that both stores provide ...

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질의응답

핵심어 질문 논문에서 추출한 답변
패션 제품은 무엇을 핵심가치로 가지는가? , 2012). 패션 제품은 기능뿐만 아니라 감성과 이미지를 전달하는 시각적 디자인을 핵심 가치로가지며, 패션 소비자는 이러한 제품의 가치와 쇼핑 과정에서의 즐거움 및 만족을 구매하고자 하고, 이에 민감하게 반응한다(Ryu et al., 2012).
패션은 어떠한 점에서 중요한 역할을 하는가? 패션은 개인이나 집단의 정체성 확립 및 의사전달에 중요한 역할을 하며, 의미와 가치가 생산되고 교환되는비언어적 의사소통 수단이라 할 수 있다(Kim & Yang, 2002; Ko et al., 2012).
이미지 기반가상현실은 실제 사진 이미지를 이용하여 가상현실을구현하는 방법으로, 360° 카메라를 통해 연속적으로 촬영한 실제 공간의 이미지를 연결하여 가상현실을 구현하는데, 이에 따라 무엇을 제공할 수 있는가? 이미지 기반가상현실은 실제 사진 이미지를 이용하여 가상현실을구현하는 방법으로, 360° 카메라를 통해 연속적으로 촬영한 실제 공간의 이미지를 연결하여 가상현실을 구현한다. 따라서 현존하는 시설물을 쉽게 가상공간으로 옮길 수 있으며 선명한 해상도로 사실적인 이미지를 제공할 수 있다. 그러나 공간의 자유로운 탐색 및 이동이 어렵고 이미지와의 상호작용이 다소 제한된다는 한계점을지닌다.
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