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NTIS 바로가기벤처혁신연구 = Journal of venture innovation, v.3 no.2, 2020년, pp.147 - 175
정상희 (SAP)
This study analyzed the effects that digital experience factors influence on purchase intention and the purchase. The study targeted an online shopping mall with a strong digital experience value among industries. The research model was derived by adding variables to independent and mediating variab...
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