SWOT·AHP를 이용한 부산항 경쟁력 평가요인과 발전방향에 관한 연구 Competitiveness Evaluation Factors and Strategic Development for the Port of Busan using the SWOT·AHP Method원문보기
부산항은 세계 6위의 컨테이너 항만이자 국내 1위의 수출입 항만이다. 급변하는 대외 환경과 심화되는 글로벌 항만 간 경쟁으로 부산항 경쟁력의 유지 및 향상이 쉽지 않다. 부산항은 국가 산업적으로 매우 중요한 산업 인프라임에도 최근 부산항 발전전략을 다룬 연구는 경쟁요인의 일부분만을 다루거나, 전략들에 대한 우선순위 제시가 부족했다. 본 연구는 선행연구와 전문가 검토를 통해 부산항 경쟁력 평가요인에 대한 SWOT매트릭스를 도출하고, 이를 기반으로 계층분석구조 모형을 구성하였다. 다음으로 산학연관 전문가를 대상으로 SWOT·AHP 설문지를 배포, 분석하여 부산항의 발전에 중요한 경쟁력 요인들에 대한 우선순위를 제시하였다. 마지막으로 본 연구는 부산항 발전방향에 대한 S/O, S/T, W/O, W/T 전략방향 및 과제를 제시하였다. 본 연구가 국가의 부산항 운영과 발전전략 수립에 큰 도움이 될 것으로 기대해본다.
부산항은 세계 6위의 컨테이너 항만이자 국내 1위의 수출입 항만이다. 급변하는 대외 환경과 심화되는 글로벌 항만 간 경쟁으로 부산항 경쟁력의 유지 및 향상이 쉽지 않다. 부산항은 국가 산업적으로 매우 중요한 산업 인프라임에도 최근 부산항 발전전략을 다룬 연구는 경쟁요인의 일부분만을 다루거나, 전략들에 대한 우선순위 제시가 부족했다. 본 연구는 선행연구와 전문가 검토를 통해 부산항 경쟁력 평가요인에 대한 SWOT 매트릭스를 도출하고, 이를 기반으로 계층분석구조 모형을 구성하였다. 다음으로 산학연관 전문가를 대상으로 SWOT·AHP 설문지를 배포, 분석하여 부산항의 발전에 중요한 경쟁력 요인들에 대한 우선순위를 제시하였다. 마지막으로 본 연구는 부산항 발전방향에 대한 S/O, S/T, W/O, W/T 전략방향 및 과제를 제시하였다. 본 연구가 국가의 부산항 운영과 발전전략 수립에 큰 도움이 될 것으로 기대해본다.
This study suggests a strategic direction for developing the Port of Busan based on evaluating and prioritizing the relative importance of competitiveness factors for ports using SWOT analysis and the analytic hierarchy process (AHP) method. The Port of Busan is the world's sixth largest container p...
This study suggests a strategic direction for developing the Port of Busan based on evaluating and prioritizing the relative importance of competitiveness factors for ports using SWOT analysis and the analytic hierarchy process (AHP) method. The Port of Busan is the world's sixth largest container port and the largest port in South Korea. The Port of Busan constitutes a key industrial infrastructure for an exporting country. Despite the economic and industrial importance of the Port of Busan, little research has examined its strategic development. This study derives a SWOT matrix for evaluating the competitiveness of factors from previous studies and expert reviews, and it constructs a hierarchical analysis structure model based on the SWOT matrix. To deduce a strategic direction for developing the Port of Busan, a questionnaire based on SWOT·AHP was distributed to industrial and academic associations to prioritize competitive factors. This study presents four strategic tactics based on strengths (S), weaknesses (W), opportunities (O), and threats (T) (S/O, S/T, W/O, and W/T) as strategic directions for developing the Port of Busan. This study will contribute objectively to the overall effort by the government to improve the operation of the Port of Busan and establish development strategies.
This study suggests a strategic direction for developing the Port of Busan based on evaluating and prioritizing the relative importance of competitiveness factors for ports using SWOT analysis and the analytic hierarchy process (AHP) method. The Port of Busan is the world's sixth largest container port and the largest port in South Korea. The Port of Busan constitutes a key industrial infrastructure for an exporting country. Despite the economic and industrial importance of the Port of Busan, little research has examined its strategic development. This study derives a SWOT matrix for evaluating the competitiveness of factors from previous studies and expert reviews, and it constructs a hierarchical analysis structure model based on the SWOT matrix. To deduce a strategic direction for developing the Port of Busan, a questionnaire based on SWOT·AHP was distributed to industrial and academic associations to prioritize competitive factors. This study presents four strategic tactics based on strengths (S), weaknesses (W), opportunities (O), and threats (T) (S/O, S/T, W/O, and W/T) as strategic directions for developing the Port of Busan. This study will contribute objectively to the overall effort by the government to improve the operation of the Port of Busan and establish development strategies.
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