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NTIS 바로가기융합정보논문지 = Journal of Convergence for Information Technology, v.10 no.11, 2020년, pp.117 - 130
서정우 (인천대학교 경영학부) , 박현준 (인천대학교 경영학부)
This study observes the case of Kakao-Page, a webtoon and web novel company, revealing the relationship between long-tail strategy and corporate competence in the cultural content industry market. This study investigated the various expansion strategies of Kakao-Page and investigated the strength of...
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