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NTIS 바로가기디지털융복합연구 = Journal of digital convergence, v.18 no.11, 2020년, pp.501 - 513
Femvertising campaigns are more easily observed in oversea rather than in Korea. Most recently, not only global companies but local consumer goods companies launched several femvertising campaigns. However, no research was done on effects of femvertising in Korea. Thus, this study will explore Korea...
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