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NTIS 바로가기디지털융복합연구 = Journal of digital convergence, v.19 no.4, 2021년, pp.217 - 225
이용준 (대진대학교 미디어커뮤니케이션학과) , 김원제 (성균관대 문화융합대학원)
This study aimed to provide implications required to establish a content strategy by examining the influencing factors affecting the acceptance of curation services for 320 OTT users, and the main results are as follows. First, innovativeness was found to have a positive effect on performance expect...
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