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Z세대 소비자의 화장 의례에 대한 탐색적 연구
An Exploratory Study on Makeup Rituals of Generation Z Consumers 원문보기

한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, v.45 no.2, 2021년, pp.356 - 375  

이재경 (서울대학교 의류학과) ,  추호정 (서울대학교 의류학과) ,  윤남희 (고려대학교 생활과학연구소)

Abstract AI-Helper 아이콘AI-Helper

The Generation Z (Gen-Z) consumer has a unique beauty-consuming behavior that is distinct from the previous generations. This study aims to identify the meaning of makeup rituals based on the theoretical framework of the ritual concept. In-depth interviews were conducted with fifteen females in thei...

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