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한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, v.45 no.4, 2021년, pp.685 - 702
김수지 (서울대학교 의류학과) , 허희진 (대전대학교 패션디자인.비즈니스학과) , 추호정 (서울대학교 의류학과)
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This study aims to discover how the perceived attributes of luxury fashion platforms affect consumer trust and satisfaction as well as online word-of-mouth intention. Based on a literature review, this study derived four dimensions of perceived attributes: brand assortment size, exclusivity, conveni...
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