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대학생의 비대면 진료 수용의향에 관한 연구: 사회인지이론과 기술수용모델을 중심으로
A Research on the intention to accept telemedicine of undergraduate students: based on Social Cognitive Theory and Technology Acceptance Model 원문보기

디지털융복합연구 = Journal of digital convergence, v.20 no.2, 2022년, pp.325 - 338  

전하제 (차의과학대학교 AI보건의료학부) ,  박서현 (차의과학대학교 AI보건의료학부) ,  박채림 (차의과학대학교 AI보건의료학부) ,  신영채 (차의과학대학교 AI보건의료학부) ,  박세연 (차의과학대학교 AI보건의료학부) ,  한세미 (차의과학대학교 AI보건의료학부)

초록
AI-Helper 아이콘AI-Helper

본 연구는 코로나 상황에서 한시적으로 허용된 비대면 진료에 대한 대학생의 수용행동을 탐색하기 위하여 진행되었다. 비대면 진료의 의료 서비스 및 디지털 기술 간 융합 특성을 반영하여, 각 분야의 수용행동을 이해하기 위하여 널리 연구되어 온 사회인지이론기술수용모델을 기반으로 비대면 진료에 대한 대학생의 인식 및 수용의향의 영향요인을 조사하였다. 연구모델 및 가설 검증을 위하여 비대면 진료 사용 경험이 없는 대학생을 대상으로 2021년 9월 8일부터 10일까지 온라인 설문조사를 시행하였다. 총 184개의 데이터가 수집되었으며, SPSS 28.0 프로그램을 이용하여 다중회귀분석 등을 실시하였다. 분석 결과, 건강기술 자기효능감, 유용성 이점, 편의성 이점, 사회적 규범, 비대면 진료 제공자에 대한 신뢰가 대학생의 비대면 진료 수용의향에 긍정적 영향을 주는 것으로 나타났다. 본 연구는 디지털 네이티브 세대인 대학생을 비대면 진료의 새로운 타겟으로 보고, 이들을 공략하기 위한 전략의 기초 방향을 제시했음에 의의가 있다.

Abstract AI-Helper 아이콘AI-Helper

This study was conducted to explore the acceptance behavior of undergraduate students toward telemedicine, which is temporarily allowed in the COVID-19. We applied social cognitive theory and technology acceptance model in order to reflect the convergence characteristics between medical service and ...

주제어

표/그림 (5)

참고문헌 (61)

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