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NTIS 바로가기디지털융복합연구 = Journal of digital convergence, v.20 no.3, 2022년, pp.169 - 180
박현선 (경북대학교 경영학부) , 김상현 (경북대학교 경영학부) , 손창용 (경북대학교 경영학부)
As people spend more time indoors due to the COVID-19 pandemic situation, content consumption is increasing, leading to the rapid demand for Over The Top(OTT) services. Thus, this study attempted to verify impacts of OTT traits on the value, satisfaction, and continuous use intention perceived by us...
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