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틱톡(Tik Tok) 이용자의 연애유형이 연애 동영상의 이용 동기, 이용 만족도에 미치는 영향
The Effect of Tik Tok Users' Love Types on Love Videos' Motivation and User Satisfaction 원문보기

멀티미디어학회논문지 = Journal of Korea Multimedia Society, v.25 no.5, 2022년, pp.703 - 720  

조맹 (Dept. of Journalism and Communications, Graduate School, Jeonbuk National National University) ,  양천 (Dept. of Design & Manufacturing Engineering, Graduate School, Jeonbuk National University) ,  이상훈 (Dept. of Journalism and Communications, Graduate School, Jeonbuk National National University)

Abstract ▼ AI-Helper 아이콘AI-Helper

Based on the love styles theory used in psychology, this paper classifies users(Passionate Love, Game-playing Love, Friendship Love, Practical Love, Possessive Love, Altruistic Love) and investigates satisfaction with the motivation for using TikTok love videos(Entertainment, Social Relationship, Lo...

주제어

#TikTok Love Videos   #Love Styles Theory   #User Classification   #Use and Satisfaction Theory  

표/그림 (16)

AI 본문요약
AI-Helper 아이콘 AI-Helper

문제 정의

  • 그는 사랑의 유형을 여섯 가지로 나누었으며 사랑유형 이론은 인간관계와 커뮤니케이션연구에 널리 응용되고 있다. 본 연구는 사랑 유형 이론에 따라 틱톡 이용자를 유형화하고 이용과 충족 이론에 기초하여 어떤 연애 유형이 연애 동영상의 이용 동기에 영향을 미치고 궁극적으로 이용 만족도에 영향을 미치는지를 고찰하고자 한다.

가설 설정

  • H1.이용자의 연애 유형은 틱톡 연애 동영상 이용 동기에 정(+)의 영향을 미칠 것이다.
  • H2.이용자의 연애 유형과 틱톡 연애 동영상 이용 동기는 이용 만족도에 정(+)의 영향을 미칠 것이다.
본문요약 정보가 도움이 되었나요?

참고문헌 (32)

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    상세보기

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