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라이브 커머스의 사회적 시청이 시청 만족도에 미치는 영향 - 사회적 실재감의 매개 효과를 중심으로 -
The Effect of Social Viewing of Live Commerce on Viewing Satisfaction - Focusing on the Mediation Effect of Social Presence - 원문보기

멀티미디어학회논문지 = Journal of Korea Multimedia Society, v.25 no.8, 2022년, pp.1188 - 1202  

조맹 (Dept. of Media and Communication Studies, Graduate School, Jeonbuk National National University) ,  유경한 (Dept. of Media and Communication Studies, Graduate School, Jeonbuk National National University)

Abstract ▼ AI-Helper 아이콘AI-Helper

This study aims to investigate what communication phenomenon social viewing is associated with, and how satisfaction with using live commerce affects, taking into account that live commerce is a form of content consumption based on social viewing. In particular, social viewing is classified in this ...

주제어

#Live Commerce   #Social Viewing   #Social Presence   #Use and Satisfaction Theory   #Network Size  

표/그림 (8)

참고문헌 (30)

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    원문보기 상세보기 crossref

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    상세보기

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    crossref

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    원문보기 상세보기 crossref

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    상세보기

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    원문보기 상세보기 crossref

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    상세보기

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    원문보기 상세보기 crossref

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