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NTIS 바로가기정보시스템연구 = The Journal of information systems, v.31 no.2, 2022년, pp.159 - 177
류성관 (연세대학교 정보대학원) , 이지영 (연세대학교 정보대학원) , 이상우 (연세대학교 정보대학원)
Purpose Online reviews are critical for sales of online shopping platforms because they provide useful information to consumers. As the eCommerce market grows rapidly, the role of online reviews is becoming more important. The purpose of this study is to analyze how online reviews written by domesti...
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