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NTIS 바로가기Fashion & textile research journal = 한국의류산업학회지, v.24 no.3, 2022년, pp.303 - 314
차예린 (이화여자대학교 의류산업학과) , 김혜정 (이화여자대학교 의류산업학과) , 박민정 (이화여자대학교 의류산업학과)
This study examined the impact of the social features (identification, interaction, information value) and technical features (visibility affordance, metavoicing affordance, social connecting affordance) in live commerce on consumers' attachment, which in turn affects consumers' continued intent to ...
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