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라이브 커머스의 특성이 소비자의 애착 형성과 행동 의도에 미치는 영향 - 사회-기술 시스템론적 관점을 중심으로 -
The Effects of Characteristics of Live Commerce on Consumer Attachment Formation and Behavior Intention - A Socio-technical Systems Perspective - 원문보기

Fashion & textile research journal = 한국의류산업학회지, v.24 no.3, 2022년, pp.303 - 314  

차예린 (이화여자대학교 의류산업학과) ,  김혜정 (이화여자대학교 의류산업학과) ,  박민정 (이화여자대학교 의류산업학과)

Abstract AI-Helper 아이콘AI-Helper

This study examined the impact of the social features (identification, interaction, information value) and technical features (visibility affordance, metavoicing affordance, social connecting affordance) in live commerce on consumers' attachment, which in turn affects consumers' continued intent to ...

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