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NTIS 바로가기멀티미디어학회논문지 = Journal of Korea Multimedia Society, v.25 no.8, 2022년, pp.1188 - 1202
조맹 (Dept. of Media and Communication Studies, Graduate School, Jeonbuk National National University) , 유경한 (Dept. of Media and Communication Studies, Graduate School, Jeonbuk National National University)
This study aims to investigate what communication phenomenon social viewing is associated with, and how satisfaction with using live commerce affects, taking into account that live commerce is a form of content consumption based on social viewing. In particular, social viewing is classified in this ...
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