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NTIS 바로가기Journal of the convergence on culture technology : JCCT = 문화기술의 융합, v.9 no.3, 2023년, pp.557 - 567
김은혜 (부경학교 패션디자인학과)
The rapidly evolving social platform marketing landscape has led businesses to increasingly rely on social platform influencers for brand and service promotion. Despite growing interest in these influencers, there remains a dearth of empirical research examining the impact of their characteristics o...
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