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NTIS 바로가기한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, v.47 no.3, 2023년, pp.492 - 510
신승희 (이화여자대학교 의류산업학과) , 김효정 (이화여자대학교 의류산업학과) , 유정민 (덕성여자대학교 경영학과) , 박민정 (이화여자대학교 의류산업학과)
The metaverse, an expansion of the real world, refers to a three-dimensional virtual world where daily life and economic activities can be conducted through avatars. This study examines the effect of avatar identification on metaverse immersion, vicarious pleasure, and fashion brand item sharing int...
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