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메타버스의 아바타 동일시가 몰입, 대리만족 및 패션 브랜드 아이템 공유의도에 미치는 영향
The Effects of Metaverse Avatar Identification on Immersion, Vicarious Pleasure, and Fashion Brand Item Sharing Intention 원문보기

한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, v.47 no.3, 2023년, pp.492 - 510  

신승희 (이화여자대학교 의류산업학과) ,  김효정 (이화여자대학교 의류산업학과) ,  유정민 (덕성여자대학교 경영학과) ,  박민정 (이화여자대학교 의류산업학과)

Abstract AI-Helper 아이콘AI-Helper

The metaverse, an expansion of the real world, refers to a three-dimensional virtual world where daily life and economic activities can be conducted through avatars. This study examines the effect of avatar identification on metaverse immersion, vicarious pleasure, and fashion brand item sharing int...

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