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E-service quality: a model of virtual service quality dimensions

Managing service quality, v.13 no.3, 2003년, pp.233 - 246  

Santos, Jessica

Abstract AI-Helper 아이콘AI-Helper

Service quality is increasingly recognised as an important aspect of electronic commerce (e-commerce). Because the online comparison of the technical features of products is essentially costless, feasible, and easier than comparisons of products through traditional channels, service quality is the k...

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