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Abstract ▼ AI-Helper

Establishment of Identity is the core process that makes a foundation in a designed object and applied media. Lately, we are attracted by the public design and research of it, so it needs a new research methodology about setting an identity at public design. In connection with public design, 'Place'...

Establishment of Identity is the core process that makes a foundation in a designed object and applied media. Lately, we are attracted by the public design and research of it, so it needs a new research methodology about setting an identity at public design. In connection with public design, 'Place' and 'Place Marketing' is getting important more and more, so another place concept is added with preexistence concept. I, the researcher, raise a question about differences between place identity and corporate identity. So I have a stab at beginning with explanation about a general concept of identity and a flexible identity and, the concept of an applicable place identity at public design. In case study of a flexible identity, Main hypothesis is that there are fixed identities of Jeju island and that it has lots of flexible keyword. Jeju is the place that have native culture of nature, social community, and history. As tourist resorts, Jeju is the place where has confusion of identity. A nature concerning factor and stereotype factors have concerned in making a fixed identity, a tourist resort factor, culture factor, life environment factors have concerned to make flexible identity in Jeju. I studied a questionnaire to Jeju landscape professional study group. As the result, it revealed that there were differences of significance in a period. Particularly, keywords of a flexible identity has a more differences of significance in a period than a fixed identity of period. So, this study suggests that it needs acceptance of a variety of subject requirements in study about public design.

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