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[해외논문] Young consumers' perception of functional foods in Croatia

British food journal, v.113 no.1, 2011년, pp.7 - 16  

Markovina, Jerko ,  Cacic, Jasna ,  Kljusuric, Jasenka Gajdoš ,  Kovacic, Damir

Abstract AI-Helper 아이콘AI-Helper

Purpose - The goal of this paper is to explore the Croatian young consumers' perception of functional food, to investigate underlying attitudes and their willingness to buy functional food in the future. Design/methodology/approach - Consumer survey was conducted using a self-administe...

Keyword

참고문헌 (26)

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