초록

용어보기논문에서 용어와 풀이말을 자동 추출한 결과로, 시범 서비스 중입니다. AI-Helper

Abstract ▼ AI-Helper

The present study examined the cultural identity of audiovisual contents and It"s value in convergence between broadcasting and telecommunication through the european context. The media industry is magnified with development of digital technique. In mainstream of the logic of industry and free marke...

The present study examined the cultural identity of audiovisual contents and It"s value in convergence between broadcasting and telecommunication through the european context. The media industry is magnified with development of digital technique. In mainstream of the logic of industry and free market which provides the entity of the audiovisual contents world-wide, the european policy make an effort to identify the audiovisual contents in cultural field. In european idea, the national policy for the audiovisual contents can not be executed only according to the logic industry and economy, but has to make also an orientation to protection of universal profit from these logics which consider only the economic exchange value. Since letter half of 80"s, the development of media and communication technology has extended european audiovisual market. Many of global enterprises entered newly to the audiovisual industry and the american audiovisual contents were distributed immensely in european market. Against these trends the European Union intended to protect european market and cultural identity of the audiovisual contents through the principle of "cultural exemption". The European Union established regulation policy as "Television without Frontiers" Directive and supporting policy as Media Programmes, who accomplish actually the cultural exemption. The two policy make the cultural value of audiovisual contents practicing three directions, media pluralism, diversity of cultural expression and modernization of cultural heritage.

주제어