초록

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Abstract ▼ AI-Helper

Medical tourism is a new type of tourism reflecting consumers" desires for well-being and experience during the travel. This study was conducted to investigate the consumers" intention to visit to Korea for the purpose of medical tourism and the reason they decide to participate in medical tourism i...

Medical tourism is a new type of tourism reflecting consumers" desires for well-being and experience during the travel. This study was conducted to investigate the consumers" intention to visit to Korea for the purpose of medical tourism and the reason they decide to participate in medical tourism in Korea, their preference on medical activities as well as tour activities in Korea. The data for the study were collected from Chinese and Japanese, because both Chinese and Japanese were considered as an major market for Korean medical tourism product. From the results of the study, three types of reason they participate in medical tourism in Korea were classified: medical, non-medical, and physical condition. The study also classified three types of medical activities and three types of tour activities which consumers want to participate in. And it revealed that consumers" reason to participate in and preference on medical activity as well as tour activity affects their decision to participate in medical tourism in Korea.

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