Abstract ▼ AI-Helper

The purpose of this study is to investigate motivation and attributes of selecting the attractions of domestic tourists on Korean traditional liquor, to examine satisfaction & behavioral intentions, and to present suggestions on marketing for activation of traditional liquor tourism. Data was collec...

The purpose of this study is to investigate motivation and attributes of selecting the attractions of domestic tourists on Korean traditional liquor, to examine satisfaction & behavioral intentions, and to present suggestions on marketing for activation of traditional liquor tourism. Data was collected 202 tourists at the attractions of Korean traditional liquor of Gyeonggi-do. It was analyzed with the SPSS Win. Ver. 12.0 program. First, "sociality" among the elements of the motivation of traditional wine tourism exerted effects on satisfaction. Secondly, ‘tasting traditional foods/experience of sampling traditional liquor’ among the elements of the selected Attributes of traditional liquor exerted effects on satisfaction. Finally, satisfaction had significant effects on behavioral intentions.

주제어