초록

용어보기논문에서 용어와 풀이말을 자동 추출한 결과로, 시범 서비스 중입니다. AI-Helper

Abstract ▼ AI-Helper

This study was designed to investigate the mobile phone uses and gratifications experience of adolescents and adults based on a model of the uses and gratifications research paradigm. The examination proceeded from two research questions. First, what are the characteristics of motive structure of th...

This study was designed to investigate the mobile phone uses and gratifications experience of adolescents and adults based on a model of the uses and gratifications research paradigm. The examination proceeded from two research questions. First, what are the characteristics of motive structure of the adolescents and adults subscriber? Second, what are the characteristics of the interrelated multivariate relationships among psychological variables, contents use, and satisfaction with the use. Three hundred and nine questionnaires provided usable data. Adolescents sample was 142 persons and age was less than 20 years old(M=l7) with 44.4% male(N=63) and 55.6% female(N=79). Adults sample was 167 persons and age was ranged from 40 years to 60(M=47.7) with 51.5% male(N=86) and 48.5% female(N=81). Factor analysis was employed to examine the first research question.Canonical correlations analysis was conducted to investigate the second research question. The results revealed that adolescents users were more conscious of motives, attitude, and contents use compared to those of adults users. In general, the results represented that the uses and gratifications of mobile phone is not an outcome of simple relationships but an outcome growing out of interrelated multivariate relationships of multiple variables.

Keyword