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Abstract ▼ AI-Helper

Fandom as meaningful social phenomenon and cultural practices shows a significant dimension of contemporary Korean cultural topography. This paper examines the change in fandom enjoying stars after mid-2000s under the condition of the management transformation of entertainment industry that attempte...

Fandom as meaningful social phenomenon and cultural practices shows a significant dimension of contemporary Korean cultural topography. This paper examines the change in fandom enjoying stars after mid-2000s under the condition of the management transformation of entertainment industry that attempted to cope with the crisis of profitability then. The so-called ‘2nd Generation’ fandom, or the new fandom who seperates itself from the ‘1st Generation’, is represented as ‘customers’ who can choose and enjoy stars with mobility on one hand, and ‘mothers’ who nurture and manage their ‘babies/sons’ on the other hand. In the context of the market compressions of time, space, and sphere, star management of fandom is about ceaseless self-development of stars. However, this management of fandom is reversely managed by the corporation, which shows the hierarchical dual managing system over fandom-stars-corporation triangle. What informs from this analysis is a need to contextualize the agency of fandom as cultural practices, which means to understand it in relation to the entertainment industry. Fandom, as understood as a process situated in the socio-historical context, implies the possibility of changing forms and meanings to alternative directions.

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