초록

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Abstract ▼ AI-Helper

Relational benefit in food service business, that we often use, takes crucial role in maintaining long term relationship with customers. The purpose of this study is to identify the relevance of relational benefit of relational marketing to the customer value and trust after classifying it into psyc...

Relational benefit in food service business, that we often use, takes crucial role in maintaining long term relationship with customers. The purpose of this study is to identify the relevance of relational benefit of relational marketing to the customer value and trust after classifying it into psychologic is to examine the effect of customer value to the customer satisfaction and positive word-of-mouth intention. As a result, relational benefit affects the trust, however psychological benefit, economical benefit, and customerizing benefit. Another goal of this study values did not affect psychological benefit and ecological benefit. Also, customerizing benefit positively affects customer value. Customer value and trust were set up to greatly affect satisfaction and positive word-of-mouth intention as a hypothesis, and were confirmed to positively affect them. With the basis of the results, suggestions, limitations and direction of study afterwards are presented.

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