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This paper studies how Korea"s screen quota system came to be reduced by half. When the Korea-US BIT negotiation started in 1998, the US government strongly asked the Korean government to reduce or abolish the screen quota. The Korean movie industry fought vigorously to maintain the screen quota at ...

This paper studies how Korea"s screen quota system came to be reduced by half. When the Korea-US BIT negotiation started in 1998, the US government strongly asked the Korean government to reduce or abolish the screen quota. The Korean movie industry fought vigorously to maintain the screen quota at the current level. For more than seven years, the issue has become such a ‘hot potato’ that virtually no one could possibly handle it. However the once ‘hot potato’ finally came to be cut in half in 2006 when the Korean government officially declared that the screen qouta would be reduced from 146 to 73 days a year. Five elements are suggested as keys to understand how this radical policy change happened. The continued demand of the US government, the Korean Ministry of Culture’s change of its stance, the strong will of President Roh Moo-hyun, the weakening of the screen quota support group, and the change of public opinion. In particular, this paper emphasizes as the most critical reason the waning of the emotional community that in the beginning was so furious against the reduction of the screen quota.

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