초록

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Abstract ▼ AI-Helper

The polarization among internet participants who have extreme opinion and are apt to conflict with opponent group shrinks the expectation for the electric democracy. The CMC(Computer Mediated Communication) situation leads group-polarization. It depends on the anonymity that the participants could b...

The polarization among internet participants who have extreme opinion and are apt to conflict with opponent group shrinks the expectation for the electric democracy. The CMC(Computer Mediated Communication) situation leads group-polarization. It depends on the anonymity that the participants could be buried in the group identification instead they manifest their own identification, and it may deepen the group-polarization. The internet participants easily get the information what they want through the ‘selective exposure’ process, it would reinforce existing tendency what they have had before. The communication frame works in the internet also incite group-polarization with using irrational and unfair words or ‘bad name calling’. It derives hostility and rejection to those who have opponent opinions. Meanwhile, the SNS including ‘Twitter’ and ‘Facebook’ are emerging as an alternative mechanism for the public opinion. The ‘Twitter’ with an selective exposure communication system -following the ‘Power Twitterian’ - is getting more attention because it would remind opinion leader in the real world as well. We need to pay attention to them and whether they have polarized standpoint and influence to those people who are following or not.

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