다음과 같은 기능을 한번의 로그인으로 사용 할 수 있습니다.
NTIS 바로가기
정보관리학회지 = Journal of the Korean society for information management, v.20 no.2 = no.48, 2003년, pp.263 - 283
남태우 (중앙대학교 문헌정보학과) , 김성희 (중앙대학교 문헌정보학과)
AI-Helper
This study explores a user as a customer and analyzed a customer centered contents service based on the customer value and customer satisfaction. This study showed that revisit of the site and content purchase are strongly affected by contents quality, service, and cost. Especially, the ratio of sat...
김옥길. 1998. '컨텐츠산업에 관한 연구: 국내 컨텐츠 산업의 활성화 방안을 중심으로'. 석사학위논문， 중앙대학교 대학원
김호. 1997. '멀티미디어 컨텐츠 산업 육성 계획. '정보과학회지'
멀티미디어컨텐츠 진흥 센터. 1997. [멀티미디어 컨텐츠]. (97년 10/11). 창간호
이영곤. 2000. '이것이 모바일 비즈니스'다. 서울 : 비비컴
Anderson. E.W. and Sullivan. M.W. 1990. 'Customer Satisfaction and Retention Across seπice Firms.' Special Interest Conference on Service Marketing. Nashville. TN. (September)
Anderson. E. W., Fornell. C. and Lehmann. D. R 1994. 'Customer satisfaction. market share and profitability: findings from Sweden.' Journal of Marketing. 58: 53-66
Churchill. G.A. and Surprenant. C. 1982. 'An investigation into the determinants of customer Satisfaction.' Journal of Marketing Research. 19: 491-504
Clemmons. E.K., Reddi. RS.. &Row. M. 1993. The impact of information technology on the organization of economic activity: The move to the middle hypothesis
Deshpande. Rohit. John U. Farley and Frederick E. Webster. Jr. 1993. 'Corporate Culture. Customer Orientation. and Innovativeness in Japanese Firms: A Quadrad Analysis.' Joumal of Marketing. 57: 23-37
Gale. B.T. 1994. Managing Customer Value: Creating Quality and Service that Customers can See. p.424
Kohli. A. K., & Jaworski. B. J. 1990. 'Market Orientation: The Construct, Research Propositions, and Managerial Implications.' Journal of Marketing, 54(2): 1-18
Monroe. Kent B. 1990. Pricing: Making Profitable Decisions. New York: McGraw-Hil
Narver. J. C. & Slater. S. F. 1990. 'The Effect of a Market Orientation on Business Profitability.' Journal of Marketing. 54(4): 20-35
Nakata, C. and K. Sivakumar. 1996. 'National Oulture and New Product Development: An Integrative Review.' Journal of Marketing. 60(1): 61-72
Kartchner, C. 1998.l 'CCONTENT MANAGEMENT SYSTEMS: Getting from Concept to Reality.' The Journal of Electr4onic Publishing. (June 1998). 3(4).
Morris. C. 1999. Content Management Tips and Tricks.
Naumann. E., and K. Giel. 1995. Customer Satisfaction measurement and management. ASQ Quality Press. Wisconsin
Parasuraman. A., Valarie A. Zeithaml, and Leonard L. Berry. 1985. 'A Conceptual Model of Service Quality and Its Implications for Future Research.' Journal of Marketing. 49: 41-50
Reichheld, F.F. and Teal. T. 1996. The Loyalty Effect. Boston: Harvard Business School Press
Reynolds. J. and Amninder Kaur. Content Management.
Ruekert. R. W. 1992. 'Developing a Market Orientation: An Organizational Strategy Perspective.' International Journal of Research in Marketing. 9(3): 225-254
Sheth. Jagdish N. and Parvatiyar, Atul 1995. 'The Evolution of Relationship Marketing.' International Business Review. 4(4): 397-418
Spreng. R. A., MacKenzie. S.B. and Olshavsky. R.W. 1996. 'A Reexamination of the Determinants of Consumer Satisfaction.' Journal of Marketing. 60: 15-32
Zeithaml. V. A., Parasuraman. A. and Berry, Leonard L. 1990. Delivering Quality Service. Toronto, Canada: Free Press
Szymanski, D.M. and Henard, D.H. 2001. 'Customer Satisfaction: A Meta -Analysis of the Empirical Evidence.' Journal of the Academy of Marketing Science, 29 (1) : 16-35
해당 논문의 주제분야에서 활용도가 높은 상위 5개 콘텐츠를 보여줍니다.
더보기 버튼을 클릭하시면 더 많은 관련자료를 살펴볼 수 있습니다.
*원문 PDF 파일 및 링크정보가 존재하지 않을 경우 KISTI DDS 시스템에서 제공하는 원문복사서비스를 사용할 수 있습니다.
Free Access. 출판사/학술단체 등이 허락한 무료 공개 사이트를 통해 자유로운 이용이 가능한 논문
Copyright KISTI. All Rights Reserved.
※ AI-Helper는 부적절한 답변을 할 수 있습니다.