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정보관리학회지 = Journal of the Korean society for information management, v.20 no.2 = no.48, 2003년, pp.263 - 283
남태우 (중앙대학교 문헌정보학과) , 김성희 (중앙대학교 문헌정보학과)
AI-Helper
This study explores a user as a customer and analyzed a customer centered contents service based on the customer value and customer satisfaction. This study showed that revisit of the site and content purchase are strongly affected by contents quality, service, and cost. Especially, the ratio of sat...
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