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NTIS 바로가기經營 科學 = Korean management science review, v.22 no.2, 2005년, pp.51 - 76
김종욱 (성균관대학교 경영학부) , 박상철 (성균관대학교 대학원) , 이원준 (성균관대학교 경영학부)
The purpose of this study is to investigate the influence of four influencing variables (brand diversity. product information, entertainment, and trust) on purchase Intention and to .examine whether this relationship varies according to the buyer's perceived level of Product involvement. Analysis of...
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